Know Your Audience

Putting yourself in the shoes of your community can help with understanding what your audience likes about your game and how to engage with both fans and potential future players.

10 minute Impulse Talks:

Adrienne Bazir: "Be A Part Of Your Game's Fandom"

Can developers create "fanworks" of their own game for marketing purposes? Adrienne says: They should! And shows how she leverages fanworks to drum up interest, convey the game's mood, and expand its world and characters.

Richard Atlas: "Anti-Pillars and Anti-Marketing — Who is This Game NOT For?"

This talk explores anti-marketing as an underrated component of discoverability. Drawing on the development of Ultimate Sheep Raccoon, Richard maps game pillars and anti-pillars to marketing and expectation-setting, arguing that defining what your game ISN'T is just as important for discoverability as defining what it IS.

Followed by a 30 minute discussion moderated by Dennis Schoubye.

When?
26.6.2026
4:00 pm – 4:50 pm

Where?Talk DeckMS Princess

Game Developer, insertdisc5

Adrienne Bazir

Adrienne Bazir (she/they) is a video game developer and cartoonist who makes things that make you feel things. After ten years of working on kids' animated shows, they now run insertdisc5, a indie game studio focused on storytelling. In 2023, she launched her award-winning, black and white, timeloop game In Stars and Time, and is currently working on their next game, Truth Scrapper, which she promises will have color this time.

CEO & Creative Director, Clever Endeavour Games

Richard Atlas

Richard is the CEO and Creative Director of Clever Endeavour Games. He steers the ship at both the studio level and the game level, focusing primarily on design but touching HR, marketing, art, tech, and audio. Outside of games, he loves all things health science, urban cycling, tea, hockey, game soundtracks, and anything with chocolate.

Head of | Gamecity Hamburg

Dennis Schoubye

Dennis Schoubye is Head of Gamecity Hamburg, the games funding initiative of the federal City of Hamburg. On top of that, he is one of the main organizers of Portside Game Assembly with an extensive network and knowledge of the German indie games industry.